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4.8 stars on Google
Meta Ads Management
Want to reach billions of potential customers on Facebook and Instagram? Our Meta Ads management services combine creative strategy with precise audience targeting to drive real business results. From awareness campaigns to conversion-focused retargeting, our Sydney-based team helps Australian businesses cut through the noise and connect with their ideal customers.
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HOW WE SCALE YOUR BUSINESS WITH META ADS
Tailored Meta Ads Strategy
We understand that Meta's advertising ecosystem requires a different approach than search. Our strategies combine creative excellence with data-driven audience targeting to capture attention and drive action on Facebook and Instagram.
Meta Ads Audit
Comprehensive analysis of your current campaigns, audience performance, creative effectiveness, and pixel/Conversions API setup to identify optimisation opportunities.
Audience Strategy
Custom audience development including lookalikes, interest-based targeting, custom audiences, and Advantage+ optimisation to reach your ideal customers efficiently.
Creative Analytics
Advanced creative testing frameworks and performance analytics to identify winning ad concepts and continuously improve engagement and conversion rates.
BESPOKE PAID MEDIA MARKETING
Meta Ads in the Age of Privacy and AI
Meta advertising has evolved dramatically since iOS 14.5 changed the tracking landscape. Today's successful Meta campaigns require robust Conversions API implementation, creative diversity, and strategies that work within privacy constraints while still delivering strong performance.
Meta's Advantage+ campaigns and AI-powered optimisation have transformed how we approach audience targeting. The platform now rewards advertisers who provide quality creative assets and conversion data, using machine learning to find the right people. Success requires balancing automation with strategic creative control.
At Tempest Digital, our Meta Ads specialists stay ahead of platform changes and algorithm updates. We implement best practices for measurement, leverage the full creative toolkit from static images to Reels, and build campaigns that drive real business outcomes, not just vanity engagement metrics.
What Our Clients Say About Our Meta Ads Management
Real reviews from businesses we've helped grow with paid advertising
“I recently hired Tempest Digital to help with our company's Google Ads, and I have to say, I'm extremely impressed with the results. From the start, the team at Tempest Digital took the time to truly understand our business and our goals. They then developed a custom advertising strategy which helped achieve our marketing goals. Thank you to the team at Tempest Digital!”
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Mena Helaye
“Very happy with how things have gone so far with working with Tempest Digital. I've previously worked with other PPC agencies and Tempest has been by far the best experience.”
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Sergei Dragunov
“Team here is easy to work with. Needed assistance in scaling our ad campaigns so the team at Tempest Digital put a lot of work on my requests/expectations and really delivered as I wanted.”
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Syed Naqvi
ROI CALCULATOR
Meta Ads ROI Calculator
Calculate your potential return from Meta advertising campaigns
Input Parameters
Adjust values to calculate your potential ROI
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Avg. benchmark: $45
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Your ROI Projection
Based on Google Ads benchmarks
Estimated Leads/Month
100
New Customers/Month
20
ROAS
8.0x
ROI
700%
Projected Monthly Revenue
$40,000
With a $5,000 monthly budget, you could generate 100 leads and earn $35,000 in net revenue.
*Projections based on industry averages. Results vary by industry, competition, and campaign optimisation.
THE META ADS AGENCY PREFERRED BY AUSTRALIAN BUSINESSES
Drive ROI with Meta Ads
Precision audience targeting
Meta's platform offers unparalleled audience targeting capabilities. We leverage detailed demographics, interests, behaviors, and lookalike audiences to reach the people most likely to become your customers.
Creative that converts
On social platforms, creative is king. We develop scroll-stopping ad creative that captures attention and drives action, from static images to carousels to Reels that resonate with your target audience.
Full-funnel campaigns
We build integrated campaign structures that guide users from awareness through consideration to conversion, with strategic remarketing that brings warm prospects back to complete their journey.
Rapid testing and iteration
Social platforms reward fresh creative. Our systematic testing approach identifies winning concepts quickly, allowing us to scale winners and replace underperformers before budget is wasted.
Advanced measurement
Post-iOS 14.5, measurement requires expertise. We implement Conversions API, configure proper attribution windows, and use advanced measurement solutions to understand true campaign impact.
Instagram and Facebook expertise
Different placements require different approaches. We optimise creative and messaging for Feed, Stories, Reels, and all Meta placements to maximise performance across the ecosystem.
How Does Meta Advertising Work in 2025 and Beyond?
With Advantage+ automation and privacy-first measurement, our experts focus on three key areas
380%
Increase in online revenue.
"Tempest Digital's Meta campaigns completely changed our e-commerce business. Their creative testing approach and audience strategy helped us scale profitably beyond what we thought possible..."
Founder – Australian E-commerce Brand
WE EXPLAIN HOW META ADS ACTUALLY WORK!
Creative excellence
In Meta's AI-driven ecosystem, creative quality determines success. We develop diverse creative assets including static, video, UGC, and dynamic formats, giving the algorithm options to test and optimise for your best-performing combinations.
First-party data strategy
With third-party tracking limitations, first-party data is gold. We help you build robust customer lists, implement Conversions API, and leverage your owned data to create powerful custom and lookalike audiences.
Measurement that matters
We configure proper attribution, implement incrementality testing, and use platform analytics alongside third-party tools to understand true campaign impact and optimise for real business outcomes.
Real Results From Our Meta Ads Clients
SEOGoogle Ads
340%
Increase in Organic Traffic
156%
More Qualified Leads
106
AI Overview Rankings
4.2x
Return on Ad Spend (ROAS)
Web Design
275%
Increase in Project Inquiries
94
Google PageSpeed Score
68%
Reduction in Bounce Rate
3.2s
Faster Page Load Time
Google Ads
5.8x
Return on Ad Spend (ROAS)
312%
Increase in Online Revenue
-47%
Reduction in Cost Per Acquisition
2.4M
Monthly Ad Impressions
SEO
420%
Increase in Organic Inquiries
156
First Page Keywords
89%
Increase in Organic Traffic
#1
Ranking for Key Terms
SEO
380%
Growth in Organic Traffic
243
Keywords on Page 1
67%
Reduction in CPA
12x
Increase in Organic Leads
SEOLocal SEO
290%
Increase in Inquiries
178
Local Keywords Ranking
4.2x
More Website Visitors
52%
Lower Acquisition Cost
Local SEOSEO
3x
Increase in Online Bookings
#1
Local Pack Rankings
215%
More Website Traffic
89
Local Keywords Ranking
Local SEOGoogle Ads
185%
More Emergency Call-Outs
#1
For "Emergency Plumber"
4.8x
Google Ads ROAS
156%
Increase in Revenue
Google AdsSocial Media
340%
More Online Reservations
6.2x
Return on Ad Spend
78%
Increase in Foot Traffic
45K
Monthly Social Reach
Google AdsSocial Media
2x
New Client Bookings
5.4x
Return on Ad Spend
156%
Website Traffic Growth
38%
Increase in Revenue
Web DesignContent
92
PageSpeed Score
156%
Increase in Engagement
-65%
Bounce Rate Reduction
4.5x
Page Views Per Session
Web DesignSEO
210%
More Service Inquiries
88
PageSpeed Score
3.2x
Organic Traffic Growth
145
Keywords Ranking
6.2x
Average ROAS across all client campaigns
$2.4M
Ad spend managed monthly
EXPLORE MORE
Our Paid Media Services
From Google Ads to Meta, LinkedIn, and remarketing campaigns, we help Australian businesses maximise their advertising ROI with data-driven strategies.
FAQ
Frequently Asked Questions
Everything you need to know about our meta ads management services.
Meta Ads (formerly Facebook Ads) is Meta's advertising platform covering Facebook, Instagram, Messenger, and the Audience Network. From a single platform, you can reach over 3 billion monthly active users across these properties with various ad formats including images, videos, carousels, Stories, and Reels.
Apple's App Tracking Transparency significantly impacted Meta's tracking and attribution. We've adapted by implementing Conversions API for server-side tracking, using Meta's aggregated event measurement, building robust first-party data strategies, and developing creative testing approaches that work within the new constraints.
Effective Meta campaigns typically require $2,000-$5,000+ monthly in ad spend to gather sufficient data for optimisation, plus management fees. The right budget depends on your goals, industry, and audience size. We'll recommend appropriate spend levels during our strategy session based on your specific situation.
Meta excels for e-commerce, local businesses, B2C services, apps, and any business targeting consumers. Visual products, lifestyle brands, and businesses with compelling stories tend to perform particularly well. B2B can work but often requires different strategies than LinkedIn. We'll assess fit during our consultation.
Creative is arguably the most important factor in Meta campaign success. Unlike search advertising where intent drives performance, social ads must capture attention in a crowded feed. We recommend diverse creative testing across different formats, hooks, and messaging to find what resonates with your specific audience.
Advantage+ is Meta's AI-powered campaign type that automates audience targeting and placement optimisation. It can deliver excellent results when fed quality creative and conversion data, but requires careful setup. We use Advantage+ strategically alongside manual campaigns based on your specific goals and data availability.
We focus on business outcomes: purchases, leads, or other valuable conversions. We track ROAS, cost per acquisition, and conversion rates while accounting for Meta's attribution limitations. We also consider view-through impact and use tools like Meta's conversion lift studies when appropriate to understand true incrementality.
Yes! We can develop creative briefs, source UGC creators, produce video and static assets, and adapt creative for different placements. Strong creative is so critical to Meta success that we often include creative development in our management packages or connect you with our creative partners.
Still have questions?
Contact our teamReady to Get Started?
Contact our team for a free consultation and discover how we can help grow your business.