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4.8 stars on Google
Content Strategy
Great content without strategy is just noise. Our content strategy services help you plan, create, and distribute content that aligns with your business goals, targets the right keywords, and guides your audience through the buyer journey.
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HOW WE SCALE YOUR BUSINESS WITH CONTENT STRATEGY
Tailored Content Strategy
We develop comprehensive content strategies that align with your business objectives, target audience, and competitive landscape. Our data-driven approach ensures every piece of content serves a purpose in your marketing funnel.
Content Audit
Comprehensive analysis of your existing content, identifying gaps, opportunities, and underperforming assets that can be optimised or repurposed.
Strategy Development
Custom content frameworks including topic clusters, content calendars, distribution plans, and measurement frameworks aligned with your goals.
Content Analytics
Performance tracking and optimisation recommendations to continuously improve content ROI and ensure your strategy evolves with your audience.
BESPOKE CONTENT SOLUTIONS
Content Strategy in the Age of AI
The content landscape has transformed dramatically with AI-generated content flooding the internet. In this environment, strategic, genuinely valuable content matters more than ever. Google's helpful content updates reward content created for people first, with unique expertise and perspectives that AI cannot replicate.
Effective content strategy goes beyond keyword targeting. It requires understanding your audience's journey, their questions at each stage, and how content can build trust and move them toward conversion. It means creating content ecosystems where pieces work together through strategic internal linking and topic authority.
At Tempest Digital, we develop content strategies that establish your brand as the authoritative voice in your industry. We combine SEO data with audience insights to identify content opportunities your competitors are missing, then create execution plans that make ambitious content goals achievable.
What Our Clients Say About Our Content Strategy
Real reviews from businesses we've helped grow
“I recently hired Tempest Digital to help with our company's SEO efforts, and I have to say, I'm extremely impressed with the results. From the start, the team at Tempest Digital took the time to truly understand our business and our goals. They then developed a custom SEO strategy which helped achieve our marketing goals. Thank you to the team at Tempest Digital!”
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Mena Helaye
“Very happy with how things have gone so far with working with Tempest Digital. I've previously worked with other SEO agencies and Tempest has been by far the best experience.”
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Sergei Dragunov
“Team here is easy to work with. Needed assistance in maintaining and growing my business so the team at Tempest Digital put a lot of work on my requests/expectations and really delivered as I wanted.”
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Syed Naqvi
CALCULATOR
Content Strategy Return On Investment Calculator
Input Parameters
Adjust the values to calculate your potential SEO ROI
Multiplier (1x = no change, 2x = double)
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ROI Results
Your potential return on investment from SEO
New Monthly Visitors
11,700
Additional Visitors
3,900
Additional Leads
195
Additional Sales
39
Additional Monthly Revenue
$39,000
Based on your inputs, SEO could potentially increase your monthly revenue by $39,000.
*Results are estimates based on industry averages. Actual results may vary depending on market conditions, competition, and implementation quality.
THE CONTENT STRATEGY AGENCY PREFERRED BY GROWTH-FOCUSED BRANDS
Drive ROI with Content Strategy
Topic cluster architecture
We design content architectures using the topic cluster model, establishing pillar pages and supporting content that builds topical authority. This approach signals expertise to search engines and creates logical pathways for users.
Funnel-aligned content
Different content serves different purposes. We map content to buyer journey stages, ensuring you have awareness content for top-of-funnel, consideration content for mid-funnel, and conversion content for bottom-of-funnel searches.
Competitive content analysis
Understanding what works for competitors informs smarter strategy. We analyze competitor content performance, identify gaps in their coverage, and find opportunities where your unique expertise can differentiate your brand.
Content calendar development
Consistent publishing builds authority. We create detailed content calendars that balance quick wins with long-term plays, seasonal opportunities, and ensure a sustainable publishing cadence your team can maintain.
Content optimisation frameworks
Not all content needs to be created from scratch. We develop frameworks for optimizing existing content, identifying pieces worth updating, and creating systematic approaches to content refreshes that improve performance.
Distribution strategy
Great content that no one sees is wasted effort. We develop distribution strategies covering organic social, email, link building, and paid amplification to ensure your content reaches its intended audience.
How Does Content Strategy Work in 2025 and Beyond?
With AI-generated content everywhere and Google's focus on helpfulness, successful content strategy requires focus on three key areas
320%
Increase in organic revenue.
"Milan and the team have really gone above and beyond for us. Their content strategy transformed our organic presence..."
Principle Lawyer – Bazzi Law
WE EXPLAIN HOW CONTENT STRATEGY ACTUALLY WORKS!
E-E-A-T alignment
Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework guides content quality. We ensure your strategy incorporates first-hand experience, demonstrates expertise through depth and accuracy, and builds trust signals throughout your content.
Search intent matching
Every search has intent behind it. We analyze search results to understand what Google considers the best answer for each query, then develop content that meets or exceeds that standard while adding unique value.
Integrated measurement
Content strategy success is measured by business outcomes, not vanity metrics. We establish KPIs that connect content performance to leads, sales, and customer acquisition, creating clear accountability for content investments.
Real Results From Our Content Strategy Clients
SEOGoogle Ads
340%
Increase in Organic Traffic
156%
More Qualified Leads
106
AI Overview Rankings
4.2x
Return on Ad Spend (ROAS)
Web Design
275%
Increase in Project Inquiries
94
Google PageSpeed Score
68%
Reduction in Bounce Rate
3.2s
Faster Page Load Time
Google Ads
5.8x
Return on Ad Spend (ROAS)
312%
Increase in Online Revenue
-47%
Reduction in Cost Per Acquisition
2.4M
Monthly Ad Impressions
SEO
420%
Increase in Organic Inquiries
156
First Page Keywords
89%
Increase in Organic Traffic
#1
Ranking for Key Terms
SEO
380%
Growth in Organic Traffic
243
Keywords on Page 1
67%
Reduction in CPA
12x
Increase in Organic Leads
SEOLocal SEO
290%
Increase in Inquiries
178
Local Keywords Ranking
4.2x
More Website Visitors
52%
Lower Acquisition Cost
Local SEOSEO
3x
Increase in Online Bookings
#1
Local Pack Rankings
215%
More Website Traffic
89
Local Keywords Ranking
Local SEOGoogle Ads
185%
More Emergency Call-Outs
#1
For "Emergency Plumber"
4.8x
Google Ads ROAS
156%
Increase in Revenue
Google AdsSocial Media
340%
More Online Reservations
6.2x
Return on Ad Spend
78%
Increase in Foot Traffic
45K
Monthly Social Reach
Google AdsSocial Media
2x
New Client Bookings
5.4x
Return on Ad Spend
156%
Website Traffic Growth
38%
Increase in Revenue
Web DesignContent
92
PageSpeed Score
156%
Increase in Engagement
-65%
Bounce Rate Reduction
4.5x
Page Views Per Session
Web DesignSEO
210%
More Service Inquiries
88
PageSpeed Score
3.2x
Organic Traffic Growth
145
Keywords Ranking
300%
Average increase our clients see in calls and sales
3,985
Number of page 1 results on Google
EXPLORE MORE
Our SEO Services
When SEO is your bread and butter, you leave no stone unturned. From eCommerce SEO for Shopify to cutting-edge solutions for SaaS, we help brands reach their peak potential.
FAQ
Frequently Asked Questions
Everything you need to know about our content strategy services.
Content strategy is the planning, creation, delivery, and governance of content to achieve business goals. Without strategy, content efforts are often unfocused, inconsistent, and fail to drive results. A good strategy ensures every piece of content serves a purpose in your marketing funnel.
Content strategy is the planning and framework behind your content efforts, while content marketing is the execution. Strategy answers questions like what to create, for whom, and why. Marketing handles the actual creation and distribution. You need strategy before effective marketing.
We start with discovery: understanding your business goals, target audience, competitive landscape, and existing content. Then we conduct keyword and topic research, map content to the buyer journey, develop topic clusters, create editorial calendars, and establish measurement frameworks.
A comprehensive content strategy typically takes 4-6 weeks to develop, including research, analysis, and documentation. However, strategy is not a one-time deliverable. It should be reviewed and refined quarterly based on performance data and changing business needs.
We offer both. Our content strategy services provide the framework and planning, and we can also execute through our content writing services. Many clients prefer end-to-end support, while others use our strategy to guide their internal teams.
We establish KPIs aligned with your goals, which typically include organic traffic growth, keyword rankings, engagement metrics, lead generation, and ultimately revenue attribution. Monthly reporting tracks progress and informs ongoing optimisation.
AI has flooded the internet with generic content, making genuinely valuable, expert content more important than ever. Our strategies emphasise original insights, first-hand experience, and unique perspectives that AI can't replicate. This is exactly what Google rewards with its helpful content updates.
Absolutely. Content audits often reveal significant opportunities in existing content. We identify pieces worth updating, consolidating, or expanding, and create systematic approaches to content refreshes that can deliver quick wins while building toward longer-term goals.
Still have questions?
Contact our teamReady to Get Started?
Contact our team for a free consultation and discover how we can help grow your business.