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How AAP Modernised Their Digital Presence with a Complete Website Redesign
Discover how Tempest Digital transformed AAP's digital presence with a modern, high-performance website that improved engagement and brand perception.
92
PageSpeed Score
156%
Increase in Engagement
-65%
Bounce Rate Reduction
The Challenge & Solution
The Challenge
AAP (Australian Associated Press) is Australia's leading news agency. Their existing website was dated, slow, and didn't reflect their position as a modern media organisation. User engagement was declining and the site failed to effectively showcase their news services.
Our Strategy
We developed a comprehensive strategy to address these challenges:
The Results
The new AAP website achieved a 92 PageSpeed score and dramatically improved user engagement. Bounce rates dropped by 65%, while pages per session increased 4.5x, demonstrating visitors are now exploring more content.
"Our new website finally reflects who we are as Australia's premier news agency. The improved performance and user experience have transformed how our clients and audience interact with our brand online."
The AAP Team
AAP
Key Results
92
PageSpeed Score
156%
Increase in Engagement
-65%
Bounce Rate Reduction
4.5x
Page Views Per Session
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