How Signs Architects Increased Project Inquiries by 275% with a Modern Website Redesign

The Challenge

Signs Architects is a boutique architectural firm based in Sydney, specialising in residential and commercial projects across NSW. Their previous website was built over 8 years ago using outdated technology—it loaded slowly, wasn't mobile-responsive, and failed to showcase their impressive portfolio effectively. The firm was losing potential high-value clients to competitors with more polished online presences.

Key issues included:

Our Strategy

We developed a complete website redesign strategy focused on performance, user experience, and lead generation:

1. Modern Technology Stack

We rebuilt the site using Next.js with server-side rendering, implementing modern image optimization and lazy loading. This reduced initial page load from 12 seconds to under 2.5 seconds.

2. Immersive Portfolio Experience

We designed a stunning portfolio section with high-resolution imagery, smooth animations, and detailed project case studies. Each project page includes specifications, testimonials, and before/after comparisons where applicable.

3. Conversion-Optimized Design

Strategic placement of CTAs throughout the site, a streamlined inquiry form, and prominent display of awards and certifications helped build trust and encourage action.

The Results

Within just 90 days of launch, Signs Architects experienced transformational results:

The new website has become a powerful sales tool, with several high-value residential projects worth over $2M being attributed directly to the improved online presence.