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Free Lead Gen Calculator
Google Ads ROI Calculator
Calculate your potential return on investment from lead generation campaigns. See how many leads and customers you could generate with your ad budget.
Leads Projection
Revenue Forecast
ROI Analysis
Lead Gen Calculator
Monthly Ad Budget
$5,000
0
Leads/Month
0.0xROAS
Projected Revenue
$0
+700% ROI
Customers
20
Cost/Lead
$50
Profitable
Conversion
20%
Lead Generation ROI Calculator
Adjust the values below to see your potential return on investment
Input Parameters
Adjust values to calculate your potential ROI
$
Avg. benchmark: $45
$
$
Your ROI Projection
Based on Google Ads benchmarks
Estimated Leads/Month
100
New Customers/Month
20
ROAS
8.0x
ROI
700%
Projected Monthly Revenue
$40,000
With a $5,000 monthly budget, you could generate 100 leads and earn $35,000 in net revenue.
*Projections based on industry averages. Results vary by industry, competition, and campaign optimisation.
How to Use This Calculator
Perfect for service businesses, B2B companies, and anyone generating leads through Google Ads.
1. Set Budget
Enter your monthly Google Ads budget
2. Cost Per Lead
Set your expected or current CPL
3. Conversion Rate
How many leads become customers
4. See ROI
Instantly see your projected returns
Ready to Generate More Leads?
Our Google Ads specialists can help you achieve and exceed your target ROI. Get a free strategy session to discuss your campaigns.