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Utilising the power of AI to spearhead your Websites Technical SEO

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Artificial intelligence (AI) is becoming an increasingly important part of the SEO landscape especially the introduction of ChatGPT. In fact, a recent study found that 48% of marketers believe AI will be the most disruptive technology for search engine optimization (SEO) over the next five years, scary but exciting at the same time. As AI technologies continue to develop, it’s crucial for website owners to understand how they can be leveraged to improve organic rankings on the keywords they desire and just as important, to also drive more targeted traffic to websites.

In this article, we’ll take a deep dive into the topic of AI and SEO. We’ll start by defining what AI is and how it relates to SEO, and provide examples of how it’s currently being used in the industry. We’ll also explore the potential benefits of using AI in SEO, and deflate some common misconceptions about the relationship between Google and AI generated content. Secondly, we’ll guide you through step-by-step on key practices of implementing AI in SEO, with an overview of the different tools and metrics you should be using to improve your SEO. Lastly, we’ll look at the future of SEO and how AI is shaping search engine algorithms and changing the way people search. By the end of the article, you’ll have a better understanding of how AI can be leveraged to improve your SEO efforts and stay ahead of the curve.

II. Understanding the basics of AI in SEO

What is AI and how does it relate to SEO?

 AI stands for artificial intelligence and it refers to the simulation of human intelligence processes by machines. In the context of SEO, AI can be used to analyse and understand search queries and user intent, as well as optimise website content for those queries.

Examples of AI in SEO include:

  1. AI-powered keyword research tools that analyze search data and identify new keywords to target
  2. Machine learning algorithms that can be used to improve website ranking by understanding and responding to the demand in keywords with a user.
  3. AI-generated meta tags and content that can improve a website’s search visibility. This is a great way to increase clicks on to your website

Potential benefits of using AI in SEO

One of the main benefits of using AI in SEO is that the latest tools now have the capability to help identify and target high-performing keywords that may be difficult to find manually, this not only saves time for you but also money. Another advantage is that AI can help improve website’s technical SEO, by audit and find technical issues that are hindering the performance. Google has announced since 2018, that page speed is a ranking factor on Google, AI tools are able to showcase technical flaws on your website and when fixing these issues, this can drastically improve your websites organic rankings.

Common misconceptions about AI in SEO

A core concern in society is the fear that AI will replace human SEO professionals, however this is not the case, AI is a tool that SEO experts can use to improve their performance, not to replace them. It is important to note that AI still requires human oversight, as it is not capable of understanding the context and nuance of a topic like humans can. For instance, some AI software’s and programs can only learn and process information from the year 2021, and therefor new market trends and algorithmic updates are not factored into consideration which can provide false information if not checked.

To conclude, some people might think that AI is only useful for big companies with big budgets, however this is not the case, there are different tools and platforms with different pricing options, that can be used by small companies too. Many companies are offering free trials to showcase their product and it may be a good to utilise these offers to see if a certain tool matches your business needs.

By understanding the basics of AI in SEO, you will be better equipped to take advantage of the technology and use it to improve your search rankings and drive more targeted traffic to your website.

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